WHY USE DIGITAL MARKETING? AND HOW IT HELPS BUSINESSES TO GROW ??

          If we compare digital marketing and traditional marketing then we will realize exactly that why there is a need to use this technology now. In past years peoples use less amount of internet, technology is not far developed as compared to the present days, so most of the business uses strategies like a door to door marketing, TV ads, radio ads, newspaper ads, banner ads and so on, these strategies are good but at past.

         

         Nowadays technology is growing day by day, every single day we are listening about something new, after digital India decision taken by our P.M. most of the works use a digital platform, day by day internet uses is increasing, more than 70% population is attracted towards social media, also 80 to 85% of peoples prefer to buy and search a products or services from online.

         There are different pros and cons of traditional and digital marketing. But here if we are thinking in terms of enhancing or growing the business fastly then Internet marketing is the best technology to use nowadays. let's see how.

          If we look at traditional marketing strategies then we will easily realize that these are time-consuming strategies. Also, we have to spend more money on them, and even that we are not assured that our targeted customers see or aware of our products or services that we marketed or advertise traditionally. We can't able to collect the audience data using this method.

          On other hands, there are lots of advantage of online marketing, where we can easily target our potential customers or to those people who are ideally interested in our products or services, we can easily segment them, we can analyze our marketing efforts, can be able to earn more revenue within less time.

          So think what happens if you still use traditional marketing strategies to market your products or services??